Unpacking the Need for TPM Software in Today’s CPG Landscape
A McKinsey study highlights a striking inefficiency in the Consumer Packaged Goods (CPG) sector: despite dedicating 20% of gross sales to trade promotions, 72% of companies see no profit from these investments. This underscores the critical need for CPG companies to refine their approach to promotions, sales enhancement, and operational efficiency. Enter Adesso, a Trade Promotion Management (TPM) software specifically designed to navigate and optimize the complex landscape of trade promotion management.
A Holistic End-to-End Solution
Adesso is not just a tool; it’s your single source of truth in the chaotic world of trade promotions. Adesso manages sales forecasting, promotion planning, and deduction management, all in one tool. Gone are the days of juggling multiple Excel sheets and disparate tools for sales forecasting, promotion planning, and deduction management. Adesso brings all these functions under one end-to-end system, streamlining your processes while enabling greater financial controls and providing insights into your trade performance.
Workflow Automation
What if I told you that you could reclaim hundreds of hours by automating the tedious task of processing deductions? Adesso does just that. Simply upload your deduction backup, and watch as it automagically matches deductions to deals and General Ledger (GL) codes, minimizing data entry and reducing the need for endless clicks.
Insights at Your Fingertips
Understanding the effectiveness of your promotions is crucial, and Adesso delivers detailed reports that shed light on deal performance across various dimensions—customers, deal types, regions, and more. It even provides Sales & Operations Planning (S&OP) reporting to help align your supply chain, sales, and marketing efforts with your overall sales strategy.
Seamless Integration
Integrating Adesso with your existing Enterprise Resource Planning (ERP) system means less manual data entry and more accuracy. By matching trade spend to the appropriate categories in Adesso and pushing that info into your ERP, you ensure proper accounting and a smoother operational flow.
Quick and Easy Setup
Time is money, and with Adesso, you’re not just saving money; you’re also saving time. The setup process is measured in weeks, not months, and for those using QuickBooks Online, it’s even quicker—you can be up and running in minutes!
Adesso vs. Excel: The Showdown
While Excel might be the go-to for many, the comparison between Adesso and Excel is like comparing a smartphone to a landline. Sure, both can make calls, but the smartphone does so much more. Adesso offers a comprehensive, integrated solution that Excel’s piecemeal approach simply can’t match.
In conclusion, as the CPG landscape continues to evolve, the need for robust, efficient, and integrated TPM solutions like Adesso becomes increasingly clear. It’s not just about managing promotions and deductions; it’s about transforming the way CPG companies operate, making their processes more streamlined, their performance data more insightful, and, ultimately, their actions more impactful.
Schedule a demo today!