Trade promotions are a cornerstone of the consumer goods industry, driving sales, strengthening retailer relationships, and enhancing brand visibility. But the process of managing promotions—from annual planning to deductions settlement—is anything but simple. Without the right tools, inefficiencies, compliance risks, and budget overruns can disrupt even the best-laid plans.

At Adesso, we’ve seen firsthand how a well-implemented Trade Promotion Management (TPM) system can transform the way businesses handle trade promotions. Here’s why using TPM software—like Adesso’s Trade Promotion Management solutions—is crucial for ensuring approval compliance and seamless workflow management throughout the promotion lifecycle.

The Challenges of Trade Promotions Without TPM Software

Many organizations rely on manual processes, spreadsheets, or disconnected systems to manage trade promotions. This approach often results in:

1. Delayed Approvals: Promotions can stall without a streamlined process to route proposals to the right stakeholders.
2. Limited Visibility: Tracking promotions across multiple channels becomes cumbersome without a centralized system.
3. Deduction Disputes: Settling post-promotion deductions can become a lengthy, error-prone process without clear audit trails.
4. Compliance Risks: Failing to adhere to internal policies or retailer agreements exposes organizations to penalties and strained relationships.

How Adesso TPM Solutions Address These Challenges

Adesso’s TPM software is designed to simplify and optimize trade promotion management. From planning to settlement, our tools enable you to achieve approval compliance, streamline workflows, and maximize ROI. Here’s how:

1. Seamless Annual Planning and Budgeting

Our software centralizes the planning process, allowing you to allocate budgets and align promotions with your strategic objectives. Scenario modeling and real-time budget tracking empower your team to make data-driven decisions, ensuring you stay on track throughout the year.

2. Automated Approval Compliance

Adesso’s TPM solutions automate the approval process by creating predefined workflows that route proposals to the appropriate stakeholders. This ensures that every promotion is vetted and approved according to company policies. Automated alerts and escalation procedures prevent delays, giving you the confidence that every promotion is compliant before execution.

3. End-to-End Visibility and Tracking

With Adesso, you gain complete visibility into every stage of the promotion lifecycle. Whether you’re tracking budgets, monitoring execution, or reviewing performance, our software provides real-time insights and actionable data. This transparency helps teams collaborate more effectively while identifying and resolving bottlenecks quickly.

4. Simplified Deductions Settlement

Post-promotion deductions are often one of the most challenging aspects of trade promotion management. Adesso simplifies this process by automating claim validation and reconciling deductions against contracts and budgets. Our system provides a clear audit trail, reducing disputes and accelerating the settlement process.

5. Built-In Compliance Safeguards

Ensuring compliance with internal policies, retailer agreements, and legal requirements is critical. Adesso’s TPM software enforces approval workflows, documents every action, and provides the necessary visibility to keep you compliant at all times. By reducing compliance risks, you can protect your bottom line and your reputation.

Why Choose Adesso?

At Adesso, we pride ourselves on delivering intuitive, user-friendly solutions tailored to the unique needs of the consumer goods industry. Our TPM software isn’t just about managing promotions—it’s about transforming the way your business operates. Here’s what sets us apart:

• Industry Expertise: With decades of experience in trade promotion management, we understand your challenges and deliver solutions designed to solve them.
• Customization: Our software is flexible, scalable, and built to adapt to your business processes—not the other way around.
• Support You Can Count On: From implementation to ongoing support, our team is here to ensure your success.

The Results Speak for Themselves

Organizations that implement Adesso TPM solutions report measurable improvements, including:

• Faster Approvals: Automated workflows reduce approval delays.
• Increased ROI: Data-driven planning and execution optimize performance.
• Streamlined Collaboration: Teams across departments work more efficiently.
• Reduced Compliance Risks: Built-in safeguards keep you compliant.

Ready to Elevate Your Trade Promotion Management?

Trade promotion success hinges on your ability to plan, execute, and manage with precision. With Adesso TPM solutions, you can ensure approval compliance, streamline workflows, and make better business decisions every step of the way.

Let us help you take the complexity out of trade promotions so you can focus on what matters most—driving growth and building lasting relationships with your retail partners.

Get in touch with us today to learn more about how Adesso can transform your trade promotion management process.

At Adesso, we’re more than a software provider—we’re your partner in success. Let’s achieve more together.