We all can relate that it can be overwhelming when we challenge ourselves to get healthier & start on that wellness program. It’s necessary, yet, we might put it off till next Monday, till after the holidays, or till after we have tackled some house project that we’ve been meaning to do. We often start out debating between spending money to join a club or program, or whether we can just do it at home on our own and save a few bucks. We could even hire a personal trainer or health coach if we really want to get maximum results with feedback from an expert.
But once we’ve made the decision to do something, you may begin with a few key objectives, fill out some of the details that we know we need to change to achieve those objectives, commit to following that plan – sticking to it every day, and stay consistent to realize the desired outcome.
Like our own bodies, we have to commit to keep that trade spend in good health. And when a CPG manufacturer realizes managing trade spending & deductions are something they need to address hand-in-hand for their business to grow, in Adesso’s humble 20+ year opinion, a TPM tool is just the program to turn to! There may be research involved, some ‘we’ve been using excel so why change?’ feet-dragging & reluctance to take the steps to onboard, but it’s for the best – we promise!
Add to this list any of your regional and National objectives & then begin the work to evaluate for the most effective solution for your team.
NOW – Do you stick with the Excel workbook model for your promotional plans, or is there sufficient ROI in investing in partnering with an expert who has a solution that is specifically suited to achieve your objectives? Can you sustainably keep this growth DIY, or is it time to pick some target areas & get granular for your larger partners?
Like a wellness program, managing trade spend takes effort; however, with a ‘brand health coach’ partner like Adesso – we have a simple, phased approach that guides you through a structured process. And if you dedicate the time & effort, you’ll see incredible results.
Just like how you feel better after starting your wellness program, implementing a trade management solution can deliver early results, like gaining full visibility into your trade spending & immediately saving money in repays. And longer term consistency is where you will really begin to realize the benefits. – knowing trade is in good shape!
Just as people adopt a wellness program as part of a New Year’s resolution, there is actually a perfect time to get started with a trade solution, and that time is NOW! Contact Adesso so you can be set up & ready for the next fiscal year planning! Let Us Help You Take the First Steps Toward Getting Your Trade in Shape!