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Are you properly calculating Trade Spend as a significant % of your revenue?

Emerging brands typically focus on COGs & payroll, and say ‘YES!’ as many times as possible. An exciting time of growth & momentum. But Trade spending is an often under-assessed & rather significant percentage of revenue for most CPG manufacturers. Starting out with placement deals, set up fees & initial ramp up, that trade & promotional spend is often exceeding 25% of revenue.

If you are looking for an easier and more accurate way to manage trade spending insights, you may want to consider a Trade Promotion Management (TPM) solution that is tailored specifically to your business & budget. Adesso Technologies TPM system is designed to handle breaking down all of the unique trade & non-trade spending needs of the SMB & Natural-Specialty markets.

Why Adesso's TPM?

Adesso’s TPM is a complete Trade Promotion Management system that is specifically suited for your CPG business, with supporting services & AI intelligence that will help you make the best of your investment & time. Here are some reasons why you should consider Adesso:

  1. Affordability: Historically, TPM systems were too costly for the Natural-Specialty & emerging brands market. Adesso’s TPM is priced very plainly in tiers, so it is clear & affordable from the get-go. There are no additional costs per license, and the tiers of service & add-on services suit your company as your business grows.
  2. Quick Setup: Adesso’s TPM boasts a very quick to set up-to-launch. All interfaces are pre-built and configured, so you can be up and running within a week. We interface especially well with QBOnline & 365 Business Central, but our simple templates make the communication consistent & clear, and connections are made simple.
  3. Ease of Use: Adesso’s TPM is intuitive to use, and has built-in reminders and alerts that guide you when there is something you need to resolve. In addition, Adesso is a keyword searchable DIY interface, reducing the need to memorize steps & simply execute within the system.

Adesso’s CPG expert TPM solution is an easy-to-use system, built upon industry business processes, user interface & experience feedback & a rich knowledge of industry processes & best practices. You can plan and manage your trade spending, and measure KPIs daily with ease. You will clear deductions easier, faster and with reduced admin time as your business grows. Contact Adesso’s team today to take the next steps towards trade insights clarity & a better strategy for your next fiscal year!