Trade promotions are a cornerstone of the consumer goods industry, driving sales, strengthening retailer relationships, and enhancing brand visibility. But the process of managing promotions—from

In the fast-paced world of Consumer Packaged Goods (CPG), managing trade promotions effectively is a delicate balancing act. Many companies fall into the trap of

Trade Promotion Management (TPM) software has become a critical tool for Consumer Packaged Goods (CPG) companies seeking to optimize their promotional spend, improve ROI, and

In the fast-paced world of Consumer Packaged Goods (CPG), deductions are an unavoidable part of doing business. They often arise from promotions, returns, or invoice

Unpacking the Need for TPM Software in Today’s CPG Landscape A McKinsey study highlights a striking inefficiency in the Consumer Packaged Goods (CPG) sector: despite

Distributors pay you when they WANT to, impacting your cash flow and causing headaches for your business.  Distributors are fickle friends, and CPG brands that

As the industry’s first Trade Promotion Management software superpowered by artificial intelligence leveraging Large Language Models (LLMs) and Generative Pre-Trained Transformers (GPTs), Adesso provides customers

Consumer Packaged Goods (CPG) companies are producing a lot of bespoke, meaningful data in planning sales and promotional activity. Unfortunately, after all this time producing

We get it, and we agree. It’s unfair how distributors treat their brands and manufacturers regarding deductions. Manufacturers work their butts off to land a

Over the past few months, we have invested significant development time to enhance our offerings, and to specifically add & improve functionality that makes Adesso

Emerging brands typically focus on COGs & payroll, and say ‘YES!’ as many times as possible. An exciting time of growth & momentum. But Trade

An Affordable Solution For Any Company Size – Adesso’s Flamingo TPM System and supporting services are priced based on your company size, not by user

“The benefit of Flamingo is complete line of sight. Historically, we used a piece of paper or an Excel file and now it’s all in

Wouldn’t it be nice if you could automate the manual, tedious & time-consuming steps of bringing distributor deduction backup documents into the trade system, creating

McKinsey & Nielsen are inarguable experts in data & CPG insights, and pre-covid, they had conducted a series of thoughtful surveys in CPG & found

Small & medium-sized (SMB) consumer packaged goods (CPG) companies often believe that implementing TPM/TPO (Trade Promotion Management/Optimization) software is going to be the magical solution

We offer these suggestions when conducting your interviews to be sure the TPM solution you are reviewing is fully transactional. To ensure that the Trade

Much like brokerage & fractional support services, there is a wide range of available CPG TPM services to choose from. Perhaps you’re at the start

Starting out as a brand, you very often begin with rolling up your sleeves & managing as much as you possibly can before you can

Many small and medium-sized CPGs are still challenging Excel to manage trade spending, and ultimately find that the metrics are entirely too difficult to review